Quick Competitor Analysis
| Advantages | Disadvantages | |
| DDR style games |
- Very physical - Simplistic - Challenging - Single or multi user - Addictive - Multi Levels |
- Expensive - Limited to arcades or - Requires custom hardware |
| Electronic Gym Games |
- Physical Work out (Cardio) - Strong / Tactile Connection |
- Special exercise equipment needed - Expensive - Tedious (Same Activity) |
| GPS Games |
- Portable (Not location Dependant) - Gets people outdoors - Multi User - Socially Constructive - Exposure to new people and places |
- Expensive - Weather Dependant - Parameter Dependant (Or lack of) - Confusing Technology (Large Learning Curve) - Theft of GPS Device - Requires Centralization in form of Organization - Security issues (Technical) - Generally Restricted to Adults |
| Non-physically Active Computer Games |
- Familiarity - Don't have to leave home - Lots of Variety - Cheap - Fun - Multi or single player - Familiarity of interface - Addicting - Lots of established competitors - Lots of people willing to play |
- Non - Physical - Some require expensive equipment - Accessory purchases - Lots of consoles / games to choose from |
| Physical Non-Computerized Games |
- Exercise - Familiarity - Team Games - Healthy activity - Indoor / outdoor - Too dependent on outdoor factors - Not played by girls - Competitive - Cheap - Cultural backing |
- Physically more capable person - Social Stigma - Intimidation by competitive / direct physical nature - Need a level of skill - Fitness level impacts level of fun and duration of game |
| Non-Standard Interface Games |
- Innovative Interaction mediums - Single or Multi User - Uses Variety of senses and skills - Rapidly advancing technology |
- Easy to Cheat - New interfaces can be a deterrent - Must purchase interface - Limited to specific games |